Agencia: La Cuevita Publi Co.
Estudio de Producción : La Cuevita Publi Co.
Cliente: The Art Experience
Estudio de Producción : La Cuevita Publi Co.
Cliente: The Art Experience
La Cuevita Publi Co., in collaboration with The Art Experience, made history as the first
creative studio in Latin America to produce a campaign using artwork sent into space.
Through Postcards from the Heart of the Universe, children from Panama created illustrations about the protection of the country’s watershed. These postcards were launched aboard Blue Origin’s New Shepard, crossing the Kármán Line the boundary that marks the beginning of outer space.
The initiative became the world’s first ESG (Environmental, Social & Governance) campaign executed in space, positioning Panama as a pioneer in creative innovation and environmental communication.
We turned creativity into a message from Earth to the universe.