Agency: La Cuevita Publico
Client: Cobbett's Brewing Company
Campaign: Micro Brew Fest 26
Category: Digital, Motion, Social
Year: 2026
Description:
Beer is more than a drink. It is a ritual, a moment of pause, anticipation and connection. Beer Line Up is a digital campaign created for Cobbett's to announce its participation in Micro Brew Fest 2026 through a simple and intentional visual gesture, the act of a beer being poured.
As the glass fills, the message is gradually revealed, mirroring the way good beer and good experiences take time. The slow pour, the rising bubbles and the final crown of foam guide the viewer’s eye upward, transforming the screen into a space where information unfolds naturally rather than being delivered abruptly.
Designed for social media, the campaign embraces minimalism and restraint, allowing sound, timing and texture to carry the narrative. The result is a calm yet confident presentation that positions Cobbett's as a brand rooted in craft culture, patience and attention to detail.
Beer Line Up does not shout for attention. It invites it. By turning a familiar moment into a visual reveal, the campaign celebrates the culture surrounding craft beer and reinforces Cobbett's role within the Micro Brew Fest community.
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